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Get guidance through the various technology commercialization stages

Progressing from one stage to another takes skill, insight, and great dedication.

What We Do

Three Owls Technology Commercialization Approach

Stage 1

 Imagining

(The Dual technology market insight)

Stage 2

Incubating

(To define commercial ability)

Stage 3

Demonstrating

(Product end-process contextualization)

Stage 4

Promoting

(Adoption)

Stage 5

Sustaining

(Commercialization)

Interest Gap

Securing interest and endorsement

Cubed Capital (R³)™

1. Relational Capital™

2. Reputational Capital™

3. Resource Capital™

  • IP/Human Resources
  • Monetary Resources
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Technology Transfer Gap

Secure resources for demonstration

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What We Do

Market Transfer Gap​

Mobilize market participants

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Diffusion Gap

Secure complementary assets for delivery

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What We Do
As technology commercialization experts, we leverage our Cubed Capital (R³) to help innovators and emerging technology companies in Stages 2-5 forge enduring industry, market, and academic relationships to bridge the gaps between incubation and sustainability.

Source:

Vijay K. Jolley (1997)
Shu, John & Chan, Kwan & Zhang, Yufeng & Shi, Yongjiang. (2022)

Three Owls Technology Commercialization Approach

What We Do
What We Do
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Stage 1

Incubating

What We Do
What We Do

(To define commercial ability)

Stage 2

Imagining​

(The Dual technology market insight)

What We Do

Stage 3

Demonstrating​

(Product End-Process Contextualization)​

What We Do

Stage 4

Promoting

(Adoption)​

What We Do

Stage 5

Sustaining

(Commercialization)

Interest Gap

Securing interest and endorsement

What We Do
What We Do

Technology Transfer Gap

Secure resources for demonstration

What We Do
What We Do

Market Transfer Gap

Mobilize market participants

What We Do
What We Do

Diffusion Gap

Secure complementary assets for delivery

What We Do
What We Do

Source:

Vijay K. Jolley (1997)
Shu, John & Chan, Kwan & Zhang, Yufeng & Shi, Yongjiang. (2022)

As technology commercialization experts, we leverage our Cubed Capital (R³) to help innovators and emerging technology companies in Stages 2-5 forge enduring industry, market, and academic relationships to bridge the gaps between incubation and sustainability.
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Learn More About the Stages of Technology Commercialization

Navigate the technology commercialization layers and ecosystem

What We Do
Where do you fit, who are the ecosystem influences, and who are the key commercializing and market actors?
We’ll help you find out.

Ecosystem Layer

(Industry, Networks, Players, Alliances,..)

two arrow

Actor Layer

commercializing actor 1

commercializing actor 2

commercializing actor X

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influence of technology type, maturity and role in innovation

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Technology Layer

Principal Technologies

(Buildup The base of the product)

Wide Application Spectrum

general purpose technologies

(e.g. Electric Motors)

generic technologies

Enabling Technologies (e.g. Fuel Cell Powertrains)

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Discrete Application Spectrum

Proprietary Technologies (e.g. “Own” Electric Powertrain)

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supporting technologies

(aids the deployment of principal technologies in the market)

Poduction Technologies (e.g. Scale Up Of Ev Production)

Infra-Technologies (e.g. Charging Infrastructure Standards))

two arrow

Market Layer

Market 1

Market 2

Market 3

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influence of technology type, maturity and role in innovation

What We Do

Ecosystem Layer

(Industry, Networks, Players, Alliances,..)

two arrow

Actor Layer

commercializing actor 1

commercializing actor 2

commercializing actor X

What We Do
two arrow

Market Layer

Market 1

Market 2

Market 3

What We Do

Technology Layer

Principal Technologies

(Buildup The base of the product)

Wide Application Spectrum

general purpose technologies

(e.g. Electric Motors)

generic technologies

Enabling Technologies (e.g. Fuel Cell Powertrains)

short arrow

Discrete Application Spectrum

Proprietary Technologies (e.g. “Own” Electric Powertrain)

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What We Do

supporting technologies

(aids the deployment of principal technologies in the market)

Poduction Technologies (e.g. Scale Up Of Ev Production)

Infra-Technologies (e.g. Charging Infrastructure Standards))

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influence of technology type, maturity and role in innovation

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Source: P. Haessler et al. (2023)

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Learn More About the Technology Commercialization Layers and Ecosystem

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Let us help you get clear on how to achieve long-term sustainability

Technology Commercialization
Gap Analysis

Gain clearly illuminated paths to navigate the complex ecosystem of technology commercialization, identifying the gaps between your current stage and the necessary steps to achieve sustainability. 
By focusing on the incubation, demonstration, promotion, and sustainability stages of commercialization, we drive value ranging from developing business cases to driving widespread adoption.

What We Do

Go-to-Market (GTM) Road Mapping

Receive insights to make confident decisions by leveraging our ability to evaluate portfolios of products and services, strategically plan executable routes to market, and establish success criteria and KPIs.

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Strategic Partner Analysis and Engagement

Mobilizing market participants is a key factor for moving technologies into commercial production and distribution. We evaluate our clients’ needs and work with key influencers to put technologies into the hands of those who will most benefit from it.

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Joint Venture Collaboration and GTM Execution

Our experience building and operating businesses puts us in a position to joint venture with clients to execute on the commercialization plan. We partner with select clients to bring technologies to market.
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Technology Commercialization as a Service (TCaaS)℠ for innovators and emerging technology companies.

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