We guide innovators and emerging technology companies through the complex commercialization journey.
Progressing from one stage to another takes skill, insight, and great dedication.
Three Owls Technology Commercialization Approach
Stage 1
Imagining
(The Dual technology market insight)
Stage 2
Incubating
(To define commercial ability)
Interest Transfer Gap
Secure resources for demonstration
Stage 3
Demonstrating
(Product end-process contextualization)
Technology Transfer Gap
Secure resources for demonstration
Stage 4
Promoting
(Adoption)
Market Transfer Gap
Mobilize market participants
Stage 5
Sustaining
(Commercialization)
Diffusion Transfer Gap
Secure Complimentary Assets for Delivery
Source:
Vijay K. Jolley (1997) Shu, John & Chan, Kwan & Zhang, Yufeng & Shi, Yongjiang. (2022)
TCaaS℠ Secret Sauce
Cubed Capital (R³)™
As technology commercialization experts, we leverage Cubed Capital (R³) to help innovators and emerging technology companies in Stages 2-5 forge enduring industry, market, and academic relationships to bridge the gaps between incubation and sustainability.
Learn More About the Technology Commercialization Layers and Ecosystem
Let us help you get clear on how to achieve long-term sustainability
Technology Commercialization Gap Analysis
Gain clearly illuminated paths to navigate the complex ecosystem of technology commercialization, identifying the gaps between your current stage and the necessary steps to achieve sustainability.
By focusing on the incubation, demonstration, promotion, and sustainability stages of commercialization, we drive value ranging from developing business cases to driving widespread adoption.
Go-to-Market (GTM) Road Mapping
Receive insights to make confident decisions by leveraging our ability to evaluate portfolios of products and services, strategically plan executable routes to market, and establish success criteria and KPIs.
Strategic Partner Analysis and Engagement
Mobilizing market participants is a key factor for moving technologies into commercial production and distribution. We evaluate our clients’ needs and work with key influencers to put technologies into the hands of those who will most benefit from it.
Joint Venture Collaboration and GTM Execution
Our experience building and operating businesses puts us in a position to joint venture with clients to execute on the commercialization plan. We partner with select clients to bring technologies to market.